Morgan currently works as the National Brand Manager for AR Franchising and is responsible for the management and execution of brand creative for both the franchising office and 40+ franchises throughout 9 states. Projects range from web and print collateral to signage, digital media and more.
Print & Display
Printed material includes the annual AR Living® lifestyle magazine, brochures, flyers, direct mail,
tension displays, and more.
tension displays, and more.
Design for the 2025 AR Living® Magazine. Follow this link to view digitally: https://arliving.arhomes.com/view/462964453/
Design and copy writing for the 2025 AR Living® Magazine. Follow this link to view digitally: https://arliving.arhomes.com/view/462964453/
Design for the 2025 AR Living® Magazine. Follow this link to view digitally: https://arliving.arhomes.com/view/462964453/
Design for the 2025 AR Living® Magazine. Follow this link to view digitally: https://arliving.arhomes.com/view/462964453/
Digital Media
Conceptualization and design of email, social, and display ad campaigns for both organic and paid media, resulting in the highest performing ad campaign in AR Homes® history.
Paid Media for Custom Homebuilding Education Campaign
Lifestyle Photoshoots
Creative direction for annual lifestyle photoshoots at various AR Homes® model homes throughout the country with photographer, Pam McLean and videographer, Graham Kuhn. Shots are carefully outfitted and staged to showcase unique architectural features/finishes and floor plan layouts.
Creekside Model Home | Zionsville, IN
Creekside Model Home | Zionsville, IN
Elliston Model Home | Nashville, TN
Creekside Model Home | Zionsville, IN
Creekside Model Home | Zionsville, IN
Elliston Model Home | Nashville, TN
Elliston Model Home | Nashville, TN
Elliston Model Home | Nashville, TN
Sister Branding
Various sister branding created for different programs and departments
within the AR Homes® network.
within the AR Homes® network.
All imagery and graphics showcased in this portfolio are the intellectual property of AR Franchising, Inc. and are displayed solely for the purpose of illustrating Morgan's design and strategy work completed during her employment. AR Franchising, Inc. retains all rights to the content shown.
