Morgan currently works as the National Brand Manager for AR Franchising and is responsible for the management and execution of brand creative for both the franchising office and 40+ franchises throughout 9 states. Projects range from web and print collateral to signage, digital media and more.
AR Living® Magazine
AR Living® magazine is a premium, brand storytelling publication featuring exceptional custom homes, design inspiration, builder expertise and lifestyle content. This magazine positions AR Homes® as a leader in luxury custom homebuilding. and was recognized with a Silver Aurora Award at the 2026 Southeast Building Conference in Orlando, Florida.
Morgan led the creative direction and design of the project as well as copywriting for several articles.
Your Custom Home Journey Made Simple
This national paid media campaign began with reviewing consumer research that revealed many AR Homes® buyers were new to custom homebuilding. The focus of the campaign became a guide that simplified the process, ultimately generating the lowest cost per lead in company history. This project was named Best Marketing Campaign for a Builder at the 2025 TBBA Awards and was refreshed with elevated visuals in 2026.
Morgan led the campaign strategy and creative direction.
Physical Brochure on Table
Instagram Ad
Facebook Ad
Instagram Ad
Digital Brochure
Physical Brochure Spread
Campaign Landing Page with Exposed RFI
Consumer-Facing Email
Available Homes
This national campaign was designed to increase visibility and drive demand for move-in-ready, under-construction and to-be-built inventory homes. The campaign supported achieving 120% of Q1 and Q2 company sales goals in 2026. This campaign included email templates, paid media, organic social media and communication to the franchise network of available assets and marketing best practices for execution.
Morgan led the creative direction and franchise-facing strategy.
Organic Social Media Post
Franchise-facing Internal Communication & Strategy
Regional Organic Social Media Templates
National Paid Media Ad
Available Homes Landing Page – North Carolina
National Paid Media Ad
Lifestyle Photoshoots
Creative direction for annual lifestyle photoshoots at AR Homes® model homes nationwide. This project is done in collaboration with photographer Pam McLean and videographer Graham Kuhn. Each scene is styled to capture authentic moments while highlighting distinctive architecture, finishes and floor plans.
Morgan leads the visual strategy, shot planning and on-set creative direction.
Obsidian Model Home | Charlotte, NC
Brightwater Model Home | Greenville, SC
Obsidian Model Home | Charlotte, NC
Brightwater Model Home | Greenville, SC
Obsidian Model Home | Charlotte, NC
Elliston Model Home | Nashville, TN
Creekside Model Home | Zionsville, IN
Brightwater Model Home | Greenville, SC
Creekside Model Home | Zionsville, IN
All imagery and graphics showcased in this portfolio are the intellectual property of AR Franchising, Inc. and are displayed solely for the purpose of illustrating Morgan's design and strategy work completed during her employment. AR Franchising, Inc. retains all rights to the content shown.
