Mad Owl Brewing Company draws inspiration from the surrounding landscape and wildlife of southeast Tennessee, shaping a brand that feels playful and handcrafted. The colors blend night-inspired tones with warm earthy accents, reflecting both the natural environment and the rich color of craft beer, while pops of color capture the creativity of small-batch brewing.
The typography uses custom lettering to add personality and movement, while supporting typefaces provide clarity and flexibility across menus, packaging, and signage. Together, these elements create a visual language that feels bold, yet approachable, allowing the brand to reflect the curiosity and character of its community.
Flagship and Seasonal Beer Menu Design with Custom Clipboards
Logo and Logo Mark Sticker Designs
Custom Beer Can Design for Flagship and Returning Seasonals
T-Shirt Design featuring Illustration of Tennessee
Custom Packaging for Retail with Brand Story
